Services
What we do
Our four core services — website & software development, SEO + GEO, Google Ads Management, and social media management — are independent of each other; take them separately or as an integrated program.
Website & Software Development
A fast-loading website your customers find through Google and AI search.
SEO & GEO Strategy
Technical SEO, content, and GEO work that moves your site up in Google rankings.
Google Ads Management
We set up, manage, and report on Google Ads campaigns — the ad account stays yours.
Social Media Management
Content planning, photo–video production, and community management — consistent and measurable.
Which service should you prioritize, and when?
Each of the four services answers a different problem; which one to start with depends on where your business stands today.
- Website & Software Development
- Groopy builds websites and internal software from scratch with Next.js. The priorities: fast loading (Core Web Vitals), a structure that's readable by search engines and AI, and clean code that's easy to hand over. No off-the-shelf themes — every project is tied to a measurable business goal.
- SEO & GEO Strategy
- SEO (Search Engine Optimization) aims to rank your page in Google; GEO (Generative Engine Optimization) aims to get your brand cited as a source inside AI answers from tools like ChatGPT, Perplexity, Gemini, and Google AI Overviews. Neither replaces the other — they're built together. Groopy brings technical foundation, content architecture, and structured data into one plan.
- Google Ads Management
- Google Ads Management covers setting up, optimizing, and reporting on search, shopping, and display campaigns in your business's own Google Ads account. The account and budget are yours; we run campaigns with manager-level access. The difference from SEO + GEO: SEO targets organic, long-term visibility; this service delivers paid, immediate visibility — neither replaces the other.
- Social Media Management
- Groopy runs a business's social accounts as one system: content calendar, photo and video production, and community management. Platform choice and content tone are set around the business goal; each month reports what was published, what worked, and the plan for the next month.
Frequently asked questions
Do I have to take all four services together?
No. Website/software development, SEO + GEO, Google Ads management, and social media management are independent services; you can take just one. Taking them together avoids coordination loss since one team runs all of them, but it's never a requirement.
Which service should I start with?
If you have no website, or a weak technical foundation (slow, not mobile-friendly, built on an old system), website development is the first step. If your site is solid but doesn't show up on Google or in AI search, SEO + GEO comes first. If you want instant, paid visibility, Google Ads management is the one; if you want to maintain your brand presence with regular content, social media management fits.
Can I start more than one service at the same time?
Yes. For example, setting up the SEO + GEO foundation while the website is still being built means you launch with visibility infrastructure already in place, instead of starting from zero. The one limit is that Google Ads management needs a live, meaningful destination (such as a landing page) to point traffic to, so it works best once a site exists.
How is pricing decided?
Each service's scope depends on your business; a firm quote only comes after a short call. For website development and social media management, we've shared general price ranges in our website cost and social media management pricing articles.
Let's talk about your project.
We start with a short discovery call. We don't quote a price before scope and timeline are in writing.