Free Tool
Free SEO Checker Tool
Calculate your website's SEO score for free; analyze title tags, meta description, mobile-friendliness, structured data, and AI search access in seconds, based on real, verifiable criteria.
Summary
Enter your website address; the page is fetched in real time and scored on title, description, H1, mobile-friendliness, structured data, and AI crawler access. For anything that falls short, reach Groopy directly on WhatsApp from the results.
How is the score calculated?
The total score is a weighted sum of the criteria below. The 11 criteria other than PageSpeed make up an 80-point base; when Google PageSpeed access is configured, a 20-point performance criterion is added on top.
| Criterion | Weight | Pass condition |
|---|---|---|
| Page title | 12 | Tag is present and under 60 characters |
| Meta description | 10 | 50-160 characters (recommended: 120-160) |
| H1 heading | 8 | Exactly one H1 on the page |
| Mobile viewport | 8 | Viewport meta tag present |
| HTTPS | 7 | Site is served over HTTPS |
| Structured data (JSON-LD) | 7 | At least one JSON-LD script on the page |
| Image alt attributes | 6 | At least 80% of images have an alt attribute |
| Content depth | 6 | At least 300 words on the page |
| AI search access (GEO) | 6 | GPTBot, ClaudeBot, PerplexityBot, Google-Extended are not blocked in robots.txt |
| Open Graph tags | 5 | og:title and og:description present |
| Canonical tag | 5 | A canonical link tag is present |
| Google PageSpeed (performance) | 20 | Mobile performance score is used — only counted when this tool has PageSpeed access configured |
Common issues and how to fix them
- No title tag, or it's over 60 characters
- Add a page-specific <title> tag short enough (50-60 characters) not to get cut off in search results.
- Meta description missing, too short, or too long
- Write a 120-160 character meta description that honestly summarizes the page's content, with the keyword worked in naturally.
- Multiple H1s, or none at all
- Use exactly one H1 per page — it tells both readers and search engines what the page is actually about.
- Most images are missing alt text
- Add a descriptive alt attribute to every image; a purely decorative image can use an empty alt="" — what matters is that the attribute is never missing entirely.
- Content is under 300 words
- Add a real block of text that answers the visitor's actual question — padding with repetition to hit a word count lowers quality; add genuine information instead.
- AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) are blocked
- Don't Disallow these bots in robots.txt — being reachable is the precondition for being cited by AI search tools like ChatGPT, Perplexity, and Google AI Overviews.
Frequently asked questions
How is the SEO score calculated?
The HTML at the address you enter is fetched in real time and each of the criteria above is checked. The score is a weighted total of these checks — never a made-up or random number.
Is a score under 80 bad?
Not on its own. The score exists to point you to which items are missing — what matters is looking at the detailed results and prioritizing what's failing. A gap that's critical for an e-commerce site may be minor for a blog.
Why does the PageSpeed score sometimes not show up?
The Google PageSpeed Insights check (including Core Web Vitals) only runs when this tool has PageSpeed API access configured; if it doesn't, that 20-point criterion is skipped and the total is calculated out of the remaining 80 points. In that case a page that passes every other criterion still shows 100.
Is this tool actually free?
Yes, no signup or payment required; analyze as many sites as you like.
Are the URL I enter or the results stored anywhere?
No. The analysis runs fresh every time; results aren't saved to a database.
How is this different from Google PageSpeed Insights?
In addition to the speed data PageSpeed measures, this tool checks on-page SEO fundamentals and AI search access (GEO) — areas Google's own tool doesn't cover.
Let's talk about your project.
We start with a short discovery call. We don't quote a price before scope and timeline are in writing.